Recommended Apps

TWITTER FILTERS: WHAT ARE THEY AND HOW TO USE THEM

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Here’s another note on the use of Twitter. This time I will tell you a little bit about Twitter filters. If you’re using them already – great! Perhaps, you could even add to my note if you have some other tips.

If you’re not using these yet: Twitter filters are great to discover new tweets that might help you find new customers that are looking for your services.

You will need to install one of the Twitter apps I mentioned before: http://on.fb.me/15ugINP. For this post I’m going to use Tweet Deck as it’s the one I’m using most of the time.

I have created a new Twitter account for an ice cream shop to use as an example for this.

1. ADDING YOUR FILTERS

So, I started with a simple search for ice cream on Twitter. I can see what people are talking about and possibly find some interesting recipes to retweet to your followers.

I have also looked up for people who ‘want ice cream’ to see if I could send them a tweet with a recommendation to come over to my shop (or my brand). I’ve also tried ‘flavor ice cream’ to see what flavors people were discussing and also ‘dublin ice cream’ – to see if anyone was looking for ice cream in my area and what the conversation generally was about.

And you can see what tweets I found from the picture there. I have also saved these searches – so I can check them every day for new tweets.

2. GEO-TWEETS

So, if you’ve played around with the first step – let me introduce a more complicated one right away. So, you saw how I added ‘Dublin’ into my search? Well, most of the people won’t tell you where they are or what exactly they are looking for. And this is where you can use geo-location search. It involves a few steps and modifications – but I’ll try to make it simple for you.

You see the picture above? Some of these are tweets that include words ‘ice cream’ and ‘want ice cream’ within 50km radius of Dublin and also 10km radius of Rathmines (where I decided my ice cream shop is located). I can find people that want ice cream in the nearest or local area. There’s also a general ice cream talk I can join in.

So, how do you search by location on Twitter? First, find out what your geocode is. Here’s a handy link: http://www.mygeoposition.com/. So, I searched for ‘Rathmines’:

Longitude: 53.321882 Latitude: -6.265505

Now, my search code for Ratmines is 53.321882,-6.265505, (note commas)

When you found this code, decide of your radius area (I find that the code does not work properly without it) and put in the following in to the search:

want ice cream geocode:53.321882,-6.265505,10km

My key words are ‘want ice cream’, the geocode is for Rathmines and the radius is 10km. So, now I can see who wants ice cream around and close enough to Rathmines. Off course I can reduce the radius too.

Go on – have fun with some keywords and see for yourself if you can reach out to your locals.

3. OCCASION TWEETS & NOTIFICATIONS

Now that you have tried the keyword search and location tweets in your search you can see if you can tap into the trends on Twitter.

Say, it’s a hot weather in Dublin out of a sudden. I know that people would be looking for ways to cool down and they’d love to come by for ice creams and ice shakes. So, I’m going to use a combination of geo-tweets and keywords like ‘scorcher’, ‘too hot’, ‘melting’ and whatever else, that’s not as straight forward but would help my business.

You can also select your notifications in TweetDeck. So, when someone is looking for ice cream in Rathmines, I’ll have a pop up with a sound coming up on the screen. To do this, just click on the drop-down arrow of your search column where you will find ‘notifications’ and selection options.

On the note

The tweets you will find are public – which means that people have chosen to display these tweets and they realise that anyone can read them. In either way you should consider this with a bit of common sense.

You don’t have to approach the folk with the marketing pitch – be rather playful and answer their questions without directly pointing at your brand. Obviously, if someone says ‘I’d love an ice cream right now but I don’t have anything close by’ – you can point them directly to yourself.

If you’re interesting people will look into your profile anyway. So, have fun with this.

I’d love to hear your feedback – did you find this useful? Do you already use these Twitter filters? Is there something I left out or should have explained better? Comments below always welcome.

Alex
@ MicroPro Computers

TWITTER APPS: WHY YOU NEED THEM & WHICH ONE TO CHOOSE

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If you’re following us on twitter (@MicroProPCShop) you will know that we’re making a casual appearance at the #irishbizparty and #m50bizhub (on odd nights & mornings). If you didn’t, then we’d suggest you to get on it, get following and start tweeting. That’s where the business networking now, and thanks to the both parties we have gained a lot of relevant leads, connections and gained new friends.

Twitter app are also very handy in setting the filters to help you find customers relative to your business. Say you’re selling… flowers! Maybe there’s someone looking for flowers in your area. Well, just try putting in words like ‘flowers’ and ‘dublin’ (if you’re in Dublin) and see if anyone is looking for those. And you can even save this search result on Twitter to get notifications every time anyone is looking for flowers. Try it out with different keywords. Sure, you can even geo-search it – but that’s another story. Let me know if you want to hear it.

So. Tools. Let’s see the pro’s and cons of some of these.

1. Twitter (Web based & App)

You can always use Twitter in your browser. Just go to twitter.com. It’s handy – because you can check it everywhere. However, if you want to apply the filters I told you about and follow all the Twitter networking parties around it could get overwhelming. You’d really have to open new tabs for answers & updated filters. Loading old messages is quite slow and if you’re using it on the phone it doesn’t always display all the messages related to the Twitter parties – so you’ll be missing out.

2. TweetDeck (http://tweetdeck.com/)

his is really the best tool I have tried – for both Mac & PC. The interface is extremely appealing (especially if you set it to ‘Dark’ in the settings). You can add extra columns for your searches & Twitter party hashtags to it. And I particularly enjoy the subtle ‘beep’ sound when you get a notification on a new message from it. You can also set a notification for your filters. So, if anyone tweets about ‘flowers in Dublin’ you will get a subtle ‘beep’. It’s very neat and I have been using it for over three years myself.

It’s extremely intuitive, easy to start you going and free!

3. MetroTwit (http://www.metrotwit.com/)

A wonderful app – especially if you have upgraded to Windows 8 and you’re looking for a good Twitter app for your new Operating System. It works on the same principle as TweetDeck: you can add multiple columns and search results to it. You’ll get a pop-up notification if someone mentions your name or any of the filtered keywords. On the downside: you can only add one Twitter account to it. On the upside: when you’re typing a tweet and you type in a hashtag it will auto-suggest the most relevant hashtags of the moment. Way to make the Tweet relevant!

4. HootSuite (https://hootsuite.com/)

This was the first app I tried to install on an iPad I had. It was great for a while because I could utilize it in a similar way as TweetDeck on my laptop. However, I find it quite tedious that both the mobile and browser apps don’t have an automatic refresh option. This is especially frustrating during #irishbizparty when the tweets are coming at 100 per second (dramatic but not far exaggeration) and you can’t find where you’ve started from.

Also the layout is not what I particularly enjoy. But, on the upside: you can add all other social networks to it. You’ll get a feed for you Facebook and Google Plus accounts if you want to. A one-stop-shop Social management.

A lot of Social Media pros are also using HootSuite for analytics. And these could be a lot of fun & a handy marketing tool. Although they do come under a Premium Paid version. Make sure you spend your penny only if you know how you could use the data you get from analytics. Otherwise it’s not going to be particularly worth it.

In a nutshell

There are plenty more apps that I have tried out – but the ones above I find to be most effective if you’re planning on taking part in Twitter networking events or want to get notifications on certain search terms, or even delve into analytics. So,

Twitter web/iPhone – if you just want simple Twitter view and you don’t have problems following conversations. The Mac app for Twitter is also handy for a single account with minimum interactions

TweetDeck – if you want to take your interaction to the next level and apply multiple filters and search terms, get notification (for Mac & PC)

MetroTwit – your best Windows-based Twitter buddy with all of the TweetDeck features

HootSuite – for advanced analytics & additional Social Media Accounts.

Hope this has been helpful. If you have any questions or any comments – let me know in the comments below. What Twitter app do you use and why? Would you like to get more ‘Twitter for business’ updates?

Alex
MicroPro Computers